EPISODE · Feb 17, 2025 · 27 MIN
The Future of Roses: De Ruiter’s Born Free Rose Variety
from The Bloom Show
We were so happy and excited to invite De Ruiter, the breeder behind the Born Free Rose variety, to The Bloom Show! 🌿✨The Born Free Rose is a nearly thornless beauty—offering elegance, safety, and convenience for florists and flower deliveries. This revolutionary cut rose in the USA reduces handling risks without compromising on charm, making it the game-changer rose for Valentine’s Day, special occasions, and everyday floral designs.Watch this insightful conversation on floral innovation and the future of roses! Subscribe to The Bloom Show for all floral industry highlights, updates, trends, and more!💐#BornFreeRose #BornFreeRoseVariety #RosesForValentinesDay #FloralInnovation #ValentinesDayFlowers #FloristLife #FlowerIndustry #CutRoses #FloralDesign #TheBloomShow #DeRuiterTopics:0:00 - [Intro & Welcome] - Opening music and introduction to The Bloom Show0:35 - [Introducing the Featured Rose: Born Free] - Overview of the special topic of the episode1:28 - [Guest Introduction: Juan Jose Kovo] - Welcoming the guest from De Ruiter5:12 - [What Distributors & Bouquet Makers Are Saying] - Key takeaways from meetings with industry experts6:27 - [Born Free's Market Journey] - How the rose is being promoted and adopted7:30 - [Performance During Valentine’s Season] - The rose’s reliability for growers8:02 - [Advantages for Distributors & Bouquet Makers] - Benefits of easy handling, packing, and longevity10:01 - [Why Florists Should Consider Born Free] - Key selling points for florists and wholesalers12:32 - [How This Rose Saves Time] - Minimal foliage removal, handling benefits, and safety features16:00 - [Why Supermarkets Love Born Free] - Perfect size, color, and lasting freshness17:02 - [Showcasing the Rose in Action] - Video demonstration of Born Free in production19:30 - [Industry Expert Feedback] - Insights from floral designers using Born Free21:40 - [Clarification on Availability] - Who can access the rose and how22:23 - [Closing Remarks] - Summary and encouragement to try Born Free23:42 - [Bloom Together Event Announcement] - Promoting the upcoming networking event
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We were so happy and excited to invite De Ruiter, the breeder behind the Born Free Rose variety, to The Bloom Show! 🌿✨ The Born Free Rose is a nearly thornless beauty—offering elegance, safety, and convenience for florists and flower deliveries. This revolutionary cut rose in the USA reduces handling risks without compromising on charm, making it the game-changer rose for Valentine’s Day, special occasions, and everyday floral designs. Watch this insightful conversation on floral innovation...
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The Future of Roses: De Ruiter’s Born Free Rose Variety
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