The Future of Search: How AEO & GEO Are Rewriting SEO (With Graphite CEO Ethan Smith)

On this special episode of Actually Intelligent, BAM's own Beck Bamberger, host of Coffee with a Founder, steps in to moderate a timely conversation with Ethan Smith, CEO of Graphite. Together, they unpack how AI is reshaping the future of software, search, and the emerging ecosystem of tools that are changing how teams build. Fresh off a live event in San Francisco, Ethan breaks down why today's AI moment feels like the early days of SEO—only this time, everything's moving faster. He shares why now is a defining window for startups, investors, and marketers to stake their ground in the evolving organic landscape. They get into the weeds, talking how AI systems are digesting brand signals across LinkedIn, Crunchbase, press releases, and more. Why consistent messaging matters. Why attribution's getting murky. And why owned content (think: podcasts, YouTube) isn't just a nice-to-have—it's your narrative control panel.

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This episode was published on February 11, 2026.

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