The Future of Social Commerce and Livestream Shopping w/ Frost Li (Social Chat)

On this week's episode of The Influence Factor, we have Frost Li, CEO & Co-Founder of Social Chat, a social commerce solution for e-commerce stores, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on social commerce, user-specific ad automation, and more! SocialChat: https://socialchat.ai/ Frost Li: https://www.linkedin.com/in/frost-li-0084b017/ 🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e2TYOQ 🎧 Listen on: • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837 • Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF • Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw Show Notes: (1:20) Why Frost Li Built Social Chat (4:25) Now Is Time To Give Power To Brands and eCommerce (5:50) The Importance of A Recommendation System for eCommerce (10:30) Why Influencers and Content Creators Should Become also Hosts of Livestream Shopping Events (13:00) Differences Between Content Creators and Livestream Shopping Hosts (USA vs China) (16:00) The Importance of Product Demo During Livestream Shopping (17:30) Tips & Tricks for Liveshopping Hosts (19:25) Benefits of Having a Co-Host (22:40) Comments Moderation for Liveshopping Hosts (25:15) Integrations With Existing eCommerce Platforms (30:25) Purchase Lift Thanks to Video Shopping (33:15) The Future of Livestream Commerce and Video Shopping