The Future of Sports Media with Jo Redfern | Ep. 48

from The Football Economy · host Berlin Growth Advisory

In this episode of the football economy, host Ibrahim interviews Jo Redfern, a strategic thinker in sports, media, and youth culture. Jo shares insights from her 20-year career, discussing how fan behavior is evolving in a platform-driven world. She emphasizes the importance of engaging Gen Z and Gen Alpha audiences across platforms like YouTube and Roblox. Jo also explores the intersection of sports and entertainment, highlighting the need for sports to think of themselves as media and entertainment products.

Episode metadata supplied by the publisher feed · Published May 11, 2026

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The Future of Sports Media with Jo Redfern | Ep. 48

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