EPISODE · Dec 18, 2025 · 33 MIN
The Future of Sports Partnerships w/ Ryan Richardson and Armaan Ahluwalia: The Learning Lever | Ep 3
from The Learning Lever · host Armaan Ahluwalia, Ryan Richardson
About RISE:Rise Sports Collective is an innovative EdTech startup dedicated to revolutionizing the Business of Sports. We empower professionals with our cutting edge curriculum, built by operating experts, designed to impart the essential skills, knowledge, and context needed to excel in the dynamic world of the Business of Sports.Resources & links:RISE Sports Collective membership & courses: risesportscollective.com/membershipBusiness Strategy & Analytics Technical Skills Certification: https://www.risesportscollective.com/bsaAbout the Guest: Armaan AhluwaliaArmaan Ahluwalia is the Head of Strategy at Super-Sub and former Head of Strategic Commercial Solutions at the BWT Alpine Formula One Team, recognized as an innovator in sports partnerships and data-driven strategy. With 10+ years across professional sports spanning the NFL, NBA, and F1, Armaan rose from unpaid intern to Manager of Business Analytics at the Kansas City Chiefs in just three years and was a Super Bowl LIV champion. Known for authentic relationship building, strategic networking, and ROI-driven partnership development, he brings analytical rigor and forward-thinking vision to sports business innovation. About RISE:Rise Sports Collective is an innovative EdTech startup dedicated to revolutionizing the Business of Sports. We empower professionals with our cutting edge curriculum, built by operating experts, designed to impart the essential skills, knowledge, and context needed to excel in the dynamic world of the Business of Sports. Resources & Helpful Links:Check Out Our Curriculum: https://www.risesportscollective.com/professionals
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What this episode covers
In this episode, Ryan and Armaan Ahluwalia, partnerships pro (Kansas City → Nets/Liberty → Alpine F1), break down how authentic, data-driven sponsorships are replacing the old “logo slap.” Together, they cover: - Why moving between teams and leagues accelerates learning - How partnerships should deliver one-to-one ROI and true fan storytelling - The common gaps teams still have on the business side - Practical learning habits Armaan uses (books, podcasts, informational interviews). If you work in partnerships, sponsorships, or any part of the business side of sport, this episode is a compact playbook on where the industry is headed and how to get ready. Watch the full episode now, and subscribe for more episodes of The Learning Lever podcast.
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The Future of Sports Partnerships w/ Ryan Richardson and Armaan Ahluwalia: The Learning Lever | Ep 3
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