The future of storytelling - Interview with Charles Melcher

Today’s episode of the Punk CX podcast features a recent chat I had with Charles Melcher, Founder and CEO of Future of Storytelling and the author of a big new book called THE FUTURE OF STORYTELLING: How Immersive Experiences are Transforming Our World. Charles joins me to talk about his new book, why we often find it hard to tell stories in different contexts, and the role of storytelling in customer engagement, service and experience. This interview follows on from my recent interview – Moving past bolt-on AI to strategic reimagination – Interview with Don Schuerman of Pega – and is number 583 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.