The Future of Talent Management in Sports with Sanmi Balogun | Ep. 49

In this episode of The Football Economy, host Ibrahim interviews Sanmi Balogun, founder of Escal8 Agency and co-founder of VTL8 Media. Sanmi shares insights into the changing relationship between football, media, and talent management, exploring how creators are building media businesses, managing their intellectual property, and using new platforms to grow influence and commercial value. He also discusses the rise of creator-led media, the business of personal brands, and what aspiring content entrepreneurs can learn from the next generation of football media operators.