The Future Of The Cybersecurity Market Is Rooted In The Outcome We Are Trying To Achieve | A Conversation With William Kilmer | Redefining CyberSecurity Podcast With Sean Martin

GuestsWilliam KilmerVenture Investor | Company Builder | Author | Innovation StrategistOn Linkedin | https://www.linkedin.com/in/wkilmer/On Twitter | https://twitter.com/wkilmerMarco CiappelliCo-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast [@ITSP_Society]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelliOn Linkedin | https://www.linkedin.com/in/marco-ciappelli/On Twitter | https://twitter.com/marcociappelliHostSean MartinCo-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martinOn Linkedin | https://www.linkedin.com/in/imsmartinOn Twitter | https://twitter.com/sean_martin____________________________This Episode’s SponsorsImperva: https://itspm.ag/imperva277117988Asgardeo | https://itspm.ag/asgardeo-by-wso2-u8vc___________________________In the business of security, the market can be viewed as driven by 3 things: advancing threats, innovative solutions, and the intersection of these two things to the business. It's this last point that many forget when we look at how a sector can grow, survive, and thrive: how well does it fit into the target customer's business model, financial model, staffing model, operational model, and more.Our guest, William Kilmer, spearheaded interviews with roughly 40 cybersecurity professionals to hear where they thought the market was going. One thing William heard, as an example, was the interest in seeing new operating and business models for cybersecurity beyond the traditional SaaS/recurring software subscription model. As we dig into this point, we get into how and where we can expect budget for cyber for new products will derive — will they be flat, grow, or decline?We also look to see if there are other industries with “similar” challenges that have been transformative where there have been signs of people thinking in a transformative fashion.In the business of security, we must remember the outcome we are trying to achieve. Are we, the collective cybersecurity community, doing what we need to do to meet — or possibly change — the desired outcome?____________________________ResourcesPodcast: Book | Transformative | Being Innovative Is No Longer Enough. To Win, You Need To Be Transformative. | Redefining Technology With William Kilmer | https://itsprad.io/redefining-technology-746Article referenced: https://news.crunchbase.com/cybersecurity/founders-apple-strategic-cybersecurity-startups-kilmer-c5-capital/____________________________To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-cybersecurity-podcastAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network