The Future Of The Music Industry Is Happening Now.. How AI Is Impacting Music Creators & Artists. The Future Of Spotify. How Sam Parker Transformed Nicky's Music Process - Nicky Campbell

Nicky Campbell has spent decades at the top of British broadcasting. Now he's learning to use AI in his music workflow and what he discovered changes everything you think you know about creativity.In this conversation we get into the real questions nobody's answering. Is AI in music cheating or just the next instrument? Who owns the output? What happens to the musicians, the producers, the session players? And where is music consumption actually heading — wearables, personalised soundscapes, music that knows you better than you know yourself.