The Future of the Rose Bowl: Legacy, Modernization, and What Comes Next

In this episode, we sit down with Dedan Brozino and Derek Doolittle of the Rose Bowl to talk about the future of one of the most iconic stadiums in the world. From preserving the Rose Bowl’s historic legacy to navigating modernization, we dive into what it takes to steward a venue that hosts far more than just football.Our conversation explores the incredible range of activities happening across the Rose Bowl campus—from major sporting events and concerts to community traditions like the Rose Bowl Flea Market, races, festivals, and even massive interactive experiences like Pokémon GO events that transform the stadium grounds into a real-world gaming playground.We also discuss the 2028 Los Angeles Olympics, where the Rose Bowl will once again take the global stage by hosting Olympic soccer matches, including semifinal and final games, continuing its long Olympic legacy.Tune in as we talk about balancing tradition and innovation, the challenges of maintaining a nearly century-old landmark, and what’s next for one of the most storied venues in sports and entertainment.