The future of the Spielwarenmesse – an exchange with Christian Ulrich and Florian Hess

In their new roles as Executive Board Members, Christian Ulrich and Florian Hess provide interesting insights into the future direction of the world´s leading toy fair. Scarlett Wisotzki asks what has changed as a result of the pandemic and how the demands of the target groups can best be integrated into the concepts. We also looked at the impact that digitalisation will have on the next Spielwarenmesse.