The Future of Trade Rules and Customs Challenges

Global trade is being reshaped as old institutions weaken, tariffs reset, and customs systems struggle under pressure. Mike King speaks with Cindy Allen (ex-CBP), Greg Nichols (DHL Global Forwarding), and Stephen Tracey (WiseTech Global) about: U.S. tariffs, bonds and enforcement Europe’s customs reforms and Brexit aftershocks Asia’s new trade blocs and China+1 strategies The rise of digitalisation and AI in compliance This is about the future of trade — the risks, the fractures, and the opportunities.   2:40 US tariff shocks and CBP under strain 6:20 Border friction and Brexit lessons 11:20 Industry adaptation — volatility, bonds, compliance 18:00 Import strategies, warehousing, front-loading 23:00 Enforcement challenges and risk management 28:20 Transhipment rules explained 32:00 De minimis removal and e-commerce impact 38:10 Geopolitics reshaping trade — WTO, RCEP, BRICS 47:00 Europe’s role — EU customs reforms and regulation 58:20 The digital shift and five-year outlook   Guests: Cindy Allen – CEO, Trade Force Multiplier and former Executive Director at U.S. Customs and Border Protection (CBP) Stephen Tracey – Joint General Manager, Europe, WiseTech Global Greg Nichols – SVP Global Customs Solutions, DHL Global Forwarding #GlobalTrade #Customs #Tariffs #Transhipment #Trade #supply chain