THE FUTURE OF WHISKY PART 3 - KEN GRIER ON MARKETING

In this episode, Mitch and Daz delve into the future of whisky, with Ken Grier. The conversation with Ken covers the current state of the whisky industry, its evolving landscape, and opportunities for innovation. Key topics include the impact of economic cycles on consumption, the potential resurgence of whisky blends, and the importance of genuine quality in the product. Ken also shares thoughts on global markets, younger consumer trends, and collaborative efforts across the spirits industry. The duo wrap up with their thoughts on the series and Mitch hints at recovery in the industry by year-end. Enjoyment of whisky remains a unifying theme, encouraging exploration and appreciation of diverse offerings.Hosted by Mitch Bechard and Daz Haldane, this is where the whisky world gets pulled apart properly, with stories, insights, and the occasional bit of chaos along the way.🥃 New episodes every week(ish)🎤 Live shows & tastings across Scotland🎟️ Web: www.notanotherwhiskypodcast.com📩 Enquiries & partnerships: [email protected]📲 Follow us on InstagramSupport this show http://supporter.acast.com/not-another-whisky-podcast. Hosted on Acast. See acast.com/privacy for more information.