THE FUTURE OF WRITING: A Conversation with Ethan Mollick and Steven Johnson episode artwork

EPISODE · Aug 28, 2025 · 54 MIN

THE FUTURE OF WRITING: A Conversation with Ethan Mollick and Steven Johnson

from The Next Big Idea · host Next Big Idea Club

What if, thanks to AI, you can now research and write a book two, three, or even four times faster? For authors and AI pioneers Steven Johnson (Editorial Director, NotebookLM and Google Labs) and Ethan Mollick (Wharton professor and creator of One Useful Thing), that's the new reality. In this episode, they crack open their personal toolkits to reveal the prompts and workflows they use to supercharge their creativity. What you’ll learn: How Steven used AI to write 40,000 words in 72 hours. The specific AI tools Steven and Ethan rely on for researching and writing. Whether AI will ever write better than humans. How the very concept of a "book" may morph into an interactive, personalized experience that readers can query, customize, and even turn into a game. Further listening: BILL GATES: Superhuman AI May Be Closer Than You Think SAL KHAN: How AI Will Revolutionize the Way We Learn MARYANNE WOLF: Are We Forgetting How To Read? STEVEN JOHNSON & DAVID CHALMERS: Artificial Intelligence Meets Virtual Worlds ADAM BROTMAN & ANDY SACK: The AI Tsunami Is Already Here ——— This episode is brought to you by AUTHOR INSIDER, our exclusive community and learning platform for ambitious creators. What's Inside: ✅ Innovative strategies from bestselling authors and industry experts ✅ Audience growth tactics to expand your readership and revenue ✅ Vibrant creator community for networking and collaboration ✅ Exclusive content not available anywhere else 🎯 Exclusive 25% discount for podcast listeners — join AUTHOR INSIDER today ——— Ready to reach 300,000 curious listeners and readers? Promote your brand, book, or product to an audience passionate about big ideas. Request our sponsor kit: https://tally.so/r/wLgkN1

What if, thanks to AI, you can now research and write a book two, three, or even four times faster? For authors and AI pioneers Steven Johnson (Editorial Director, NotebookLM and Google Labs) and Ethan Mollick (Wharton professor and creator of One Useful Thing), that's the new reality. In this episode, they crack open their personal toolkits to reveal the prompts and workflows they use to supercharge their creativity. What you’ll learn: How Steven used AI to write 40,000 words in 72 hours. The specific AI tools Steven and Ethan rely on for researching and writing. Whether AI will ever write better than humans. How the very concept of a "book" may morph into an interactive, personalized experience that readers can query, customize, and even turn into a game. Further listening: BILL GATES: Superhuman AI May Be Closer Than You Think SAL KHAN: How AI Will Revolutionize the Way We Learn MARYANNE WOLF: Are We Forgetting How To Read? STEVEN JOHNSON & DAVID CHALMERS: Artificial Intelligence Meets Virtual Worlds ADAM BROTMAN & ANDY SACK: The AI Tsunami Is Already Here ——— This episode is brought to you by AUTHOR INSIDER, our exclusive community and learning platform for ambitious creators. What's Inside: ✅ Innovative strategies from bestselling authors and industry experts ✅ Audience growth tactics to expand your readership and revenue ✅ Vibrant creator community for networking and collaboration ✅ Exclusive content not available anywhere else 🎯 Exclusive 25% discount for podcast listeners — join AUTHOR INSIDER today ——— Ready to reach 300,000 curious listeners and readers? Promote your brand, book, or product to an audience passionate about big ideas. Request our sponsor kit: https://tally.so/r/wLgkN1

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THE FUTURE OF WRITING: A Conversation with Ethan Mollick and Steven Johnson

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This episode was published on August 28, 2025.

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What if, thanks to AI, you can now research and write a book two, three, or even four times faster? For authors and AI pioneers Steven Johnson (Editorial Director, NotebookLM and Google Labs) and Ethan Mollick (Wharton professor and creator of One...

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