The Fyre Festival: Influencer Marketing Meets Fraud

Billy McFarland didn’t start with a beach. He started with a story. And in the startup world he came from, story could move money faster than proof.New York’s startup scene rewarded speed, presentation, and charm. It was a place where weak ideas could sound inevitable. McFarland understood that. By the time Fyre Festival took shape, the culture was already primed to confuse confidence with substance.Aurelius and Malik take on this case in full — 5 chapters, 31 minutes, one complete story.Learn more at: https://thefraudarchive.com/fraud/fyre-festival-billy-mcfarland The Fraud Archive Dialogues is part of The Archive Network by Jonkai Ventures. In every episode, curators Aurelius and Malik take one case of fraud, deception or financial crime and work through it together — one building the account, the other pressing on what it leaves out. The Archive Network is an independent project. Everything is free, with no ads and no paywalls. Support doesn't unlock anything; it simply keeps the work going: https://thearchivenetwork.com/support Explore this archive: https://thefraudarchive.com Discover more archives and stories: https://thearchivenetwork.com Hosted on Acast. See acast.com/privacy for more information.