The Fyre Festival: Influencer Marketing Meets Fraud - Part 3: Keeping the lie alive

Once the hype had pulled in money, the fraud had to be maintained. Day by day. File by file. Call by call.The hard part of a scheme like this is not the launch. It is the upkeep. The image has to stay synchronized with reality just enough that nobody notices the seams. At Fyre, those seams were everywhere.Learn more at: https://thefraudarchive.com/fraud/fyre-festival-billy-mcfarlandThe Fraud Archive is part of The Archive Network by Jonkai Ventures, a collection of podcasts dedicated to exploring history's greatest cons, scams, and financial crimes.Support the podcast and access exclusive content on Patreon:https://thearchivenetwork.com/supportDiscover more archives and stories:https://thearchivenetwork.comExplore this archive:https://thefraudarchive.com Hosted on Acast. See acast.com/privacy for more information.