The Fyre Festival: Influencer Marketing Meets Fraud - Part 4: The beach turns to evidence

The collapse did not begin with a bang. It began with people arriving. In April two thousand seventeen, the first guests landed expecting luxury and found a construction site.Fyre had been sold as a destination experience for affluent young consumers and the influencers who would validate it online. But in Great Exuma, the scale of the promise was impossible to ignore. The gap was visible in broad daylight.Learn more at: https://thefraudarchive.com/fraud/fyre-festival-billy-mcfarlandThe Fraud Archive is part of The Archive Network by Jonkai Ventures, a collection of podcasts dedicated to exploring history's greatest cons, scams, and financial crimes.Support the podcast and access exclusive content on Patreon:https://thearchivenetwork.com/supportDiscover more archives and stories:https://thearchivenetwork.comExplore this archive:https://thefraudarchive.com Hosted on Acast. See acast.com/privacy for more information.