THE FYX 015: Getting Schooled on CBD Product Development with Mark Mangieri of Hemp Synergistics

If you follow enough health and wellness accounts on social media, chances are you're no stranger to the rapidly evolving world of CBD. I'm sure I speak for lots of FYX listeners out there when I say that I see a new "CBD-infused" product almost daily—everything from tinctures, to gummies, candles, bath bombs, cookies and brownies. With all the hype, I figured it was time we bring the FYX family up to speed on where the heck CBD is going. I went right to the source and caught up with Mark Mangieri, Director of Sales and Product Development for Hemp Synergistics, a biotech company that develops THC-free hemp-based ingredients (CBD is just one of these) to talk about a few of the brands I've recently experimented with, and the industry as a whole. Mark has over 20 years of experience in product design, branding and distribution. In the 1990s, he pioneered online nutraceutical white labeling programs, then expanding into custom designed brands still on retail shelves today. In 2005, Mark founded his own nutraceutical company with total retail sales exceeding $100 million before moving to functional food design in 2015. Mark's products have made it to the shelves of GNC, Vitamin Shoppe, Albertsons, Bodybuilding.com, dozens of regional health food and general grocery chains—totaling nearly 4,000 locations. His eye for market soft spots and intelligent design has created value though new category development and rising to the top of well-established genres. Mark is now putting decades of research and design to work in the most dynamic new field of hemp cannabinoids. Already building on his hundreds of new product developments, Mark is adding intelligent design to this rapidly growing space. His biotech experience will propel the Hemp category into effective and affordable alternative medicines with the power and performance you would expect from legacy brands. Tune into this episode to learn: What it means to be a nutraceuticals and snack food product developer How to understand CBD from a product itself to an ingredient used in every day items were already enjoy The future regulatory implications of the CBD and THC-free hemp-based ingredients What goes into the production, packaging, and marketing process for THC-free hemp-based products How larger retailers like Vitamin Shoppe are tackling the CBD space Fill your coffee cup, sip away, and get your FYX of Coach Krysta on The FYX podcast. Learn more about hemp products, CBD, and the future of the THC-free hemp industry by connecting with Mark, and the Hemp Synergistics team and its brands on social media: Mark's IG: @markitdone The Hemp Bakers: @hempbakers Lily + Rein: @lilyreincbd Pure Synergistics: @purecbd_ To learn more about Hemp Synergistics' innovative production process, visit the company's website: www.hempsynergsitics.com Ready to give CBD a whirl? Loyal FYX listeners receive 15 percent off their total orders for Lily + Rein and Pure Synergistics products! Enter code 'COACHKRYSTA' at checkout: www.puresynergistics.com www.lilyrein.com Can’t get enough of your FYX? Lynk up with Krysta on all of her social channels: @thekrystahuber @thefyx.officialpod @fyxstudios Visit Krysta’s website for coaching services: www.thefitnessfyx.com