THE FYX 017: Capturing the Power of Movement, Training, and Sport through Fitness Apparel with Mo Wadhwani of Athletifreak

Meet Mo—average dude, family man, and an Indian-American corporate leader. Now meet Mo—Athletifreak: freakishly passionate about movement, triathlete, positivity junkie, and the energy behind Athletifreak. With a core belief that Sport is the ultimate unifier and that we ALL have a Freak within us—Mo and wife, Noor, founded Athletifreak. Harnessing the power of diversity, their vision is to bring communities together by Inspiring Movement to Unleash positivity. Featuring premium athletic apparel, the essence of their brand transcends what we see on the outside. It resonates with the intense passion, obsessive attention to detail and #EarnedPride of Athletes across every walk of life. Athletifreak represents the mentality that ignites us, the common pulse that unites us. Tune into this episode to learn: - The origin story behind the Athletifreak brand - How a busy dad manages his a full-time corporate job, endurance-focused training schedule, and entrepreneurship—Hint: It's a team effort that includes the whole family - How to establish your priorities and non-negotiables personally, professionally, and athletically - Why Athletifreak is dedicated to supporting charities and giving back to the community, locally and globally - What it means to be an Athletifreak Icon Fill your coffee cup, sip away, and get your FYX of Coach Krysta and her guests on The FYX podcast. To join the movement, connect with Athletifreak on Instagram, @athletifreak. Browse the Athletifreak gear at www.athletifreak.com. All FYX listeners receive a 10% discount on their order by entering code ICONICHUBER at checkout.  Can’t get enough of your FYX? Lynk up with Krysta on all of her social channels: @thekrystahuber @thefyx.officialpod @fyxstudios Visit Krysta’s website for more information on her nutrition coaching formula, The Fitness FYX: www.thefitnessfyx.com