The Game Changer Unlocked (Aired 11-17-25): Connecting Businesses with Values through Liberty Spenders

In this episode, Bryan Fetzer sits down with Kurt and Kristen Luidhardt, co-founders of The Prosper Group and authors of Liberty Spenders. They discuss how entrepreneurs can connect with consumers and businesses that align with their values a market estimated at nearly $5 trillion in annual spending. Chapters (00:00:00) - Game Changer Unlocked(00:01:05) - Liberty Spenders: The Market for Christian Businesses(00:04:36) - Advertising's authenticity and trust(00:06:12) - How to Connect with Your Customers Through Conviction-Driven Marketing(00:08:46) - Liberation Spenders(00:10:59) - Now Media TV: The Game Changer Unlocked(00:11:39) - Meet the Founders of Crowdfund(00:15:15) - Donor Trust: Watch Out for Gimmicks(00:17:17) - Have Political Donors Changed Their Minds?(00:19:23) - Is There a Similar Process for Nonprofits as Political Campaigns?(00:21:17) - POLICE ON FIRE: The Prosper Group(00:23:14) - What Makes The Prosper Group Different Than Other Advertising Agencies?(00:28:05) - The Liberty Business Alliance(00:30:51) - Have We Needed More Partners?(00:33:42) - Why Business Owners Should Be Open About Where They're At(00:36:31) - Game Changer Unlocked(00:37:58) - Coffee or Tea(00:38:53) - How to Get Stuff Done When You're Distracted(00:40:15) - The Next Step in Reception(00:43:22) - Affiliate Marketing: The Best Bet(00:44:44) - What's Overrated and Underrated?(00:46:31) - Liberation Spenders