THE GAME OF BRANDS AND INFLUENCERS | Founder-Whoppl | RAMYA RAMACHANDRAN | Candid Confessions

There is a huge rise in influencer marketing today. We see big and small brands reach out to influencers so they can influence their followers into believing that the relevant benefits in their lives are because of the brand in question. Is this ethical on the part of the influencer as well as the brand? Watch RAMYA RAMACHANDRAN, the Founder of WHOPPL talk about the responsibility each one shares in this ecosystem in this episode.SHARE this video if it helps you!YOUTUBE: www.youtube.com/@bwwcINSTAGRAM: www.instagram.com/chhavihussein www.instagram.com/candidconfessionswithchhaviCHAPTERS:(00:00) Introduction about what to expect from the podcast.(02:40) How has the trend over the years changed over the years ranging from conventional advertising to digital marketing?(06:23) How does a brand decide which influencer is the right fit for a brand campaign?(07:20) How does one stay authentic while creating content which is a part of a campaign involving many brands? As a creator how to break away from the exact same tonality?(10:55) Where is the ethical part of brand messaging when a campaign is being created which is not entirely based on truth? Where is the responsibility of a creator while saying something they don't believe in or showcasing a product they don't personally use?(14:00) ASCI guidelines which comes into play to ensure marketing is ethical to a certain extent(14:49) The beautiful theory of family constellations. How our kids suffer for our mistakes and how we suffer so our parents can learn a lesson.(14:51) How does a creator decide where to draw a line? Where is the responsibility while labelling their product as healthy if it is filled with unhealthy preservatives and other things?(16:55) Where is the responsibility of consumers before they believe a certain influencer who is talking about a brand that has paid them?(18:00) How is ROI calculated? Return on Investment is built on what different metrics?(20:40) How does affiliate marketing work? How is a link tracked in several ways?(24:57) What is better? Conventional marketing or digital marketing?(27:02) Responsibility of celebrities when they endorse big brands as themselves which do not resonate with their individual brand ethos?(30:08) The unethical practices in the marketing world and the responsibility of creators today.(30:44) How to ensure that your branded reel reaches out to the maximum people even with the paid partnership tag?(32:35) What is the best practices on a daily basis on social media platforms for better outreach?(33:50) How important it is to create the content professionally?(35:28) What is the role of AI in marketing?(37:14) Marketing future in the next couple of years? And how is content evolving over the next few years?(40:41) What about the changing duration of shorts and reels? Where is content headed?(4135) Closing thoughts and message.