The Gameing Industry Can't Control the Narrative Anymore

Game companies are starting to push back on YouTubers being “too negative,” but I don’t think that’s what’s really going on.For years, the industry controlled the message through early access, preview events, and coordinated marketing. But that system is changing. YouTubers don’t need access the way they used to, or they will get access and still be honest. The problem? Audiences are a lot less willing to accept broken or over-monetized games.In this video, I talk about why some developers and executives are frustrated, and why I don’t think this is about rage content or chasing views. It's about losing control.At the end of the day, people want good games. And when they don’t get them, YouTubers tell you the truth, let you see the game in real time, and help better inform your purchasing decision.