The GBT Podcast Season 2, Episode 2 – Interview between Rodrigo Ulrich/Vanguard Properties Portugal and Golf Business Technology

Rodrigo is an experienced golf director with solid sales & marketing skills and known to be highly motivated and goal-orientated. Has a proven track record in sales & marketing that has been complemented in the last 10 years with new skills in effective cost control, golf course maintenance (including maintenance schedules), and strategic planning. Firm believer in OKRs method, focusing on the GOP and in teamwork. Successfully implemented new commercial strategies / cost control strategies with very positive results in the golf courses both in the Algarve and Madeira.Contacts throughout the industry and has been a guest speaker for the PGA’s of Europe and a contributing writer for the Edge Golf College in the business and marketing modules.Rodrigo believe in a hands-on approach to the business and on incentivizing team spirit. Never forgetting the importance of good communication channels with the owner/shareholders.