The GBT Podcast Season 4, Episode 8 – Interview between Pieter Naude/Michael De Jongh/Jondo Sport and Golf Business Technology

Our success is directly attributed to KRISP™ Lens Technology. A team of world-class optometrists, golf professionals, and passionate enthusiasts developed the finest golf-specific optics available. Every decision we make is driven by one goal: Elevating Your Game.Your eyes are just the camera - they capture light and convert it into electrical signals. But your brain is the director, editor, and interpreter that creates the visual experience you actually "see."The same blade of grass can appear lighter or darker depending on what surrounds it. Your brain decides what color you"see" based on context and light reflecting to you. Essentially, vision is more like your brain constructing reality based on the data your eyes provide, rather than simply displaying a direct feed from your eyes!Your brain processes visual information to execute every shot, so getting the correct visual input is the difference between success and failure on the course.