The GBT Podcast Season 5, Episode 4 – Interview between Fraser Marriott/Lightspeed and Golf Business Technology

Lightspeed’s Fraser Marriott Unveils Data-Driven Vision for Golf Operations at 2026 PGA ShowORLANDO, FL (April 1, 2026) — Speaking exclusively from the floor of the 2026 PGA Show in Orlando, Fraser Marriott, Head of Golf at Lightspeed Commerce (NYSE: LSPD), outlined a transformative roadmap for the golf industry, emphasizing operational efficiency and measurable growth through data-driven innovation.Marriott, who oversees Lightspeed’s golf go-to-market teams and product initiatives, shared insights into the brand’s record-breaking year. Under his leadership, the division has successfully doubled its EBITDA margin while achieving an unprecedented 125% team-wide attainment. These results underscore Lightspeed’s commitment to not only providing software but driving tangible financial outcomes for course operators."Our focus is on moving beyond legacy systems to provide a unified platform that mirrors the modern golfer's expectations," said Fraser Marriott. "By implementing strategic processes and meticulous planning, we are enabling operators to optimize their sales operations and foster sustainable growth in an increasingly competitive market."With over 12 years of expertise in sales management and data analysis, Marriott has spearheaded the integration of high-level sales operations with localized golf course needs. Key highlights from his address at the PGA Show include:Operational Efficiency: Leveraging Lightspeed’s cloud-based ecosystem to streamline pro-shop, food and beverage, and tee-sheet management into one cohesive data stream.Data-Driven Strategies: Utilizing advanced analytics to help courses identify revenue leakage and optimize pricing models in real-time.Collaborative Growth: A focus on building cohesive, high-performing teams that bridge the gap between technical product development and on-the-ground course management.The interview highlighted Lightspeed’s role as more than a vendor, but a strategic partner. Marriott emphasized that the recent success of the golf division is rooted in a "startup mindset" supported by enterprise-grade infrastructure. This approach has allowed the team to remain nimble, responding to industry shifts with precision while maintaining the stability of a global commerce leader."The goal is simple: enable success through clarity," Marriott added. "When operators have access to the right data and a streamlined process, they can spend less time behind a desk and more time enhancing the member experience."For more information on Lightspeed Golf and its latest initiatives, visit www.lightspeedhq.com/golf.Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial services, and connection to supplier networks.