The Gemstone Buyer's Blindspot

Most people think buying a gemstone is straight-forward, until they realise how little of the market is truly transparent. In this episode, I break down what actually matters when buying a gemstone, why certification doesn't tell the full story and how buyers often misjudge value without realising it.  If you're considering a purchase, this will change how you think, and could save you from making a poor decision.  Listen before you buy.