The Gen Z Effect on the Workplace

The next generation of workers are about to step onto the world stage, and their impact is going to be profound – is your organization ready? In this video version of the PRovoke Media Podcast, Diana Marszalek, senior reporter at PRovoke Media, is joined by Kathy Bloomgarden, CEO of Ruder Finn, Josh Morton, vice president and head of corporate communications, Nestlé North America, and Gretel Perera, head of Expedia Brands PR, Americas, Expedia Group, to discuss how to meet Gen Z’s workplace expectations and what it is they want from future employers. Topics include: 0:00 Introductions 1:24 Creating a Culture That Suits Gen Z 5:23 An Entrepreneurial Spirit Regardless of Company Size 9:46 What Matters: Authentic Leadership and Sustainability 13:46 Create a Culture of Community and Caring 16:03 The Importance of Employee Resource Groups for Belonging 18:55 The Future of Work is a Hybrid Model 22:48 Zoom Fatigue is Real: Here’s What’s Next