The Gender Gap

This week's conversation delves into the gender stereotypes associated with fragrances and the impact of marketing on gender in the fragrance industry. We explore the historical context of fragrance gendering and the societal expectations placed on men and women in relation to fragrance choices as well as the way queerness and queer fragrance liberates us from the binary.Chapters00:00 Gender Stereotypes in Fragrance15:36 Marketing and Gender in Fragrance32:38 Gender and Fragrance42:14 Queerness and Fragrance50:07 Gendered Marketing57:02 Storytelling in Fragrance01:03:01 Freedom in Fragrance