EPISODE · Dec 19, 2025 · 27 MIN
The genius of Hallmark economics
from Cost of Living
Hallmark's holiday movie formula is as polished as a glass snow globe. And why not? Between product placements and sponsorships, the movies are a winner for the card company. We take a look at the business sense behind the sensibility. Also, we make a spirited defense of IRL shopping and ask: How did Canada's economy weather a stormy 2025?
What this episode covers
Hallmark's holiday movie formula is as polished as a glass snow globe. And why not? Between product placements and sponsorships, the movies are a winner for the card company. We take a look at the business sense behind the sensibility. Also, we make a spirited defense of IRL shopping and ask: How did Canada's economy weather a stormy 2025?
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The genius of Hallmark economics
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