The GEO Guide Google Just Dropped (And What It Doesn't Tell You)

Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeAfter two-plus years of the GEO conversation happening without them, Google finally showed up.This week Google Search Central published their first official guide to optimizing for generative AI features in Search — covering AI Overviews, AI Mode, and a list of tactics you can finally stop wasting time on.In this surprise Friday episode, Cassie walks through the guide in real time: what it gets right, what it confirms about the FSA Framework, and — more importantly — where it quietly leaves the harder questions unanswered.In this episode:Why RAG and query fan-out change how you should think about contentThe GEO "hacks" Google officially says don't work (LLMS.txt, content chunking, inauthentic mentions)The ranking-vs-citation gap the guide doesn't explainWhat AI Mode changes that AI Overviews guidance doesn't coverWhat to actually prioritize coming out of thisThe floor is clearer now. Getting above the floor is still the work.If you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com