Hello and welcome to the gifted like podcast where we have conversations about organ tissue and I don't nation and Lori Cielle I am Joey Boudreau, and I'm Sally Trenchy. Good to see you back. Yes, you guys were so great You gelled Kirsten Hines did a great job behind the mic of course she always does but the guests the stories of a smiling the whole time I was listening to it was nerve-wracking I have to say, you know, of course we doing this thing live You throw that as all at once and we've got all kind of in-house guests here. Here's a did a wonderful job And you're a great team.
It looked like you guys enjoyed being together the stories Just a few spots if you hadn't listened to that episode of podcast go back and listen It just really inspires you. It's just a great show. You guys did a great job. I was sorry to miss it No, and tell us about your endeavors and your adventures in DC Yes, I had an opportunity to travel with some folks from Louisiana to talk about the flooding where we are I'm sales taxes are taking a hit property taxes that are taking a hit people not back in their homes Sally, you know about I do that all too well and so we just kind of went out to lay out our case We brought pictures we brought stats, you know We need to get back on our feet to get back to life as we know it So I think we were heard I think that there's just so much money to go around and there's so much devastation across the country from Flint, Michigan to hurricane, Matthew victims, etc And so it's gonna be a struggle to get money where it needs to go But we're trying to keep Louisiana in the forefront and I'm just honored to kind of be on that delegation to do that So it was eye-opening it was inspiring.
I was listening to you guys from DC about my donate life lags in front of the White House I didn't get arrested Let me take a picture so that was fun, too So maybe more trips in the future but it's all to help the greater good Folks just like ourselves. We definitely applaud you Yeah, but now we're back to saving lives doing what we do on this episode some great stories coming up that we want you to hear We have a campaign to save lives and they're using a racetrack to do it It's kind of cool. I'm gonna tell you all about it. I need hashtag coming your way You know you got love those especially girl social media stuff that's coming your way today And then we'll be talking to a heart recipient who's 13 years out get this he wants to be a nurse Oh after your own heart taking me to the little bus trying to be a life-saving everything he's been through so his story is pretty incredible And we're gonna talk about personalities and how we get our personality and some of our personality traits are you gonna analyze me?
Oh, I am nervous. Oh, I've already got that done. I'm kind of nervous about that when I hang out with those out here about Love it. Listen, we want folks to hear what we're putting out the gifted life podcast.
We're easy to find right especially now Yeah, you can find us on iTunes Google plate pocketcast or whatever your favorite podcast at maybe yeah, and social media on Facebook We donate life Louisiana Twitter and Instagram at donate life la so we try to be as easy to find a lot of what we talk About here on the podcast you'll see on those social media sites and then you know what this to be interactive So the hotline I'm learning yes, and yes five zero four six four eight three four seven seven give us call Yeah, we may use your audio on this podcast. We may have one today. We love it all that and more plus We'll honor a hero here on the gifted life. You guys ready?
Yep, let's do it My interesting segment coming up guys in April 26th, and I'm gonna walk you through there's a partnership between the Indiana donor network KV racing technology and Indy car driver Stefan Wilson They join forces to create a campaign to promote organ tissue and eye donation Which is amazing that is and that campaign that they created is called driven to save lives That's driven the number two save lives and all you social media people that's a hashtag in front of that So hashtag given to save lives very nice, but this is a cool campaign absolutely it is You know being from Indiana originally and knowing you know how big Indianapolis 500 is and the brickyard 500 I know that this is something that would really touch many people's hearts that do listen and watch racing Sally's lighting up over here. Do you see this Joe? All right, we're excited to learn more We have two ladies with us now kit warby and sue finkum and they're with the Indiana donor network And they're gonna fill us in on how this got started and where we are now. Hi ladies.
Hi. Hello there Thanks for joining us. We appreciate you taking the time out driven to save lives seems like a cool concept Tell us how it got started and who's involved? Well, we became aware of Stefan Wilson through some local social media He had been very active about tweeting about his brother Justin's death Justin was a indie car driver who was killed after an on track incident in August 2015 and we became aware because It was very active tweeting about organ donation saving lives and we began to follow him on social and just pay attention to the Message is putting out there and find out Stefan lived here in Indianapolis His wife was employed in the apple's motor speedway We reached out to him in early 2016 just to first of all offer any support We could provide any education or perhaps any after care and also the C Potentially would be interested in continuing to be an advocate for organ tissue donation Those conversations led from one thing to another and he was trying to get a ride for the Indianapolis 500 We began to have internal conversations about could we really effectively leverage an indie car partnership with him to save and Handfly as we had those discussions we kind of put them criteria together and you know first of all you want to say Well, is there a message alignment and when we started look at what we talk about Orgondonation saves live well, Stefan's brother Justin saved five lives by being an organ donor and Organation provides it he can quote donor families and Stefan shared organization with the only bright time that dark day When his brother died and we also talk a lot about you telling your family about donation it can provide them peace of mind in a time that's troubling to know what I'd love to want it to do Stefan talked a lot about Justin sharing his decision being organ donor with his wife and That message aligned and we also talk about registering your decision today to become an organ tissue donor and frankly When we looked at the reason to believe with that message There was no greater contrast and driving an Indy Chi race one day and next being declared brain dead and Having already registered to be a donor so we clearly thought that there's a message alignment There might be some real power in telling the story some other things we talked about where you know Is there audience alignment with our target market would be speaking to an appropriate audience as you guys kind of talk A little bit about Indy Chi racing world is big one in five US adults.
I'd self identify as Indy car fans When you look at that demographic, they're heavy consumers of a media and they're very open to learning And they also which is very interesting exhibit intense brand of loyalty Marker research shows that an Indy car fan is nearly three times as likely to try a new brand or learn about them and two times Like it remained loyal to that brand so we thought there's an opportunity there and that niche with organ and tissue donation That's some very interesting statistics and it kind of makes sense, you know Yeah, but I love how everything kind of just fell into place And I really love because we talk about this on the podcast one person can make a difference So you said Stefan was out there on his own social media telling his story about how it impacted him with his brother His brother saving lives and then it was like planted a seed and then it started to grow So we had everything fall into place everything was was lining up and then tell us about this campaign Well once we decided yes, we're gonna go forward It was all of six days before we decided to make the global announcement about it Wow, we pulled our team together quickly and came up with what we thought would be our effective strategy We had some must have well first Our goal you know increase organization familiarity grow our donation community here in Indiana and obviously achieve new registrations And us as an organization position as a leader and nonprofits and organizations So we started looking at what the campaign has to have we wanted to be race related We wanted to be inspirational we really wanted whatever we call the campaign all to be the name of the car entry Because they referred to as in this case the driven to save lives Chevrolet To make sure that whatever we came up with was appropriate there that would be easy to implement and social Trade markable and have a unique hashtag So we landed as you already said on the driven to save lives name We announced that April 26 with a fun press conference at any F. L. S. We're Speedway, which for all of us race fans here was just kind of fun being in that The hollow halls of Indianapolis motor Speedway We did that with the team Stefan our COO and our chief medical officer because we want to make sure you also have education every point along the way And kid will talk a little bit more about media results later on but we had a tremendous outreach just that day Response both on social and in earned media from that day alone paired with that announcement We know we a key to our strategy was a microsite driven to save lives org Element such as a page on Justin and his legacy a page on stuff and his desired honors brother and drive in the hundreds running up In the F was 500 with a fascination back like they were always related like it takes less time to register one donation to donate That I just read any card drive to one lap.
I'm sorry You're going that I like that so you guys have to turn around you know pretty quickly So let's talk about the success of the program. How did we do you have that? I do it was really a phenomenal Campaign I'm the media relations specialist at Indiana donor network and really I could probably go the rest of my career And never have a campaign such as this one and as you said it really was a quick pull together to see the results We ended up having make it all the more worthwhile We had results both from an audience standpoint from a paid and own media standpoint social media and then also earned media So I can take you through a little bit of what actually happened that day from a TV audience ratings standpoint This was the 100th running of the iconic Indianapolis 500 So the race was sold out that's the first time in 50 years about it happened the audience in attendance was an estimated 400,000 people The ratings increased from year to year 2015 to 2016 that they were about even been in the central Indiana area There was over a hundred and sixty percent increase in the ratings for the race And so just from a number of eyeballs on the race potential to have visibility to our campaign that was huge We had over two million impressions via our paid media so our advertising that included unique visitors to the driven to save live Dot org website And then of course in turn we were also driving people back to Indiana donor network dot org And it was really great to see the number of personal engagement that we really had with the campaign We had street teams out around the city leading up to leading up to the 500 and celebrating Racing and so we plugged the campaign in through those activations as well We had over 200 social media posts on the campaign nearly 6,000 interactions on social media alone And then the area in which I take the most pride was to earn media the story really told itself So we reached approximately 1.3 billion people And that the value that the advertising value equivalency So basically if we were to go out and purchase that type of exposure for the campaign that would have cost approximately 2.4 million dollars So we can safely say that driven to save lives but donation and transplantation and in turn Indiana donor network on a never-before-seen platform Incredible there was a great thread in USA today which which some of you may have seen it was just great And it was very donation focused But you can imagine that a lot of the coverage would have had a mention of driven to save live in the campaign But it was obviously heavily racing focus So for me one of the premier media had thought of this was the USA today piece and then of course There was a huge and very touching sports center feature with Stefan that basically aired race day morning on the pre-race coverage And basically aired on sports center pretty much every hour on the hour for about 24 hours after that But just phenomenal coverage at the Associated Press is really one of our keys there part of it was luck admittedly But we worked with them to really leverage the story nationwide So we had tremendous national pickup from the Washington Post in New York Times to Forbes We also had of course a lot of motor sports coverage. We had local Indianapolis coverage We also had some local business community coverage from our chamber And then we were really proud to have the OPO community rally around us ATV you know DLA so it really was a story that kind of spread amongst all segments.
Yeah, everybody working together I love how you guys came together so quickly But let's keep in mind this all started because Stefan wanted to honor his brother And was just doing it through simple social media posts Then you guys came in and then wow look at everything that was able to happen and just think about the potential live save because of it So it's hashtag driven to the number two save lives and also Indiana don't or network.com Incredible I would encourage anyone who's interested by this to check out the driven to save lives.org website Obviously at Indiana don't network we're incredibly proud of this campaign But but just from a brother to brother standpoint the story of of Justin and Stefan Wilson is really touching and the sports centerpiece in particular Just really hold on the heartstrings and really motivates people to get on the registry to make that decision to get informed and to share it With her family and I would like to say to both you Sue and get it's great hearing from you and hearing the story and really nice talking with some fellow Hoosiers Well, thank you for the opportunity. That was incredible guys. Thanks so much On the gifted life podcast we would like to welcome Dylan's the pole vid oh hey Dylan It is good We are so glad that you took time out to visit with us We are amazed by your story We want other people to hear it as well What we do want to tell folks right now is that you're 23 year old nursing student, right? Yes, ma'am.
That is great So go into college in North Louisiana, which is amazing. How did all this start? You had quite the journey, right Dylan take us back you were born with a defective heart Yes, man I was born with a hyper plastic right the right side of my heart like the right chambers were smaller than the other side Also had only three chambers instead of four I had two superior being a cable and I'm here being a David to connect I had a grain to didn't connect and I'm out to a decanel so yeah I guess you could say it was a defective heart my goodness when I was eight years old and my last part surgery It was supposed to be a simple corrective procedure and it turned out to be a lot more than that It threw me into a six-week long coma that was medically induced but because of that My lungs failed during the coma and they had some on my side and they gave me little to no chance to live It was really dire situation on me in the transplant and they sent me back to sleep or we've another doctor here Who directed us to a different medical center in our Dal six and once I got there they get the review process Yeah, he's definitely candid it like he should have been put on this long time ago You know how to move to Dallas until I had my transplant because you have to be so close now lived there for seven months and Seven months I got a page and right 11 o'clock at night. I just got finished watching my day when I believe family got Oh, you know, it was cool.
Oh But we got the page and I looked at them like this Earlier and called number now you know right now Bad plumbing you had a bad pump and you had a heart that had you know, basically what for some of those listeners out there The electric circuitry was just kind of out of whack I can't imagine going from that and then as an in your role all of a sudden having all of these things fixed You know in an instant that must have been I'm feeling it was it was definitely amazing Especially like said every other time I was hoping I feel the first of energy or not even our city Just some type of way to know that was better anytime. I didn't know what got to go ahead You know blues in my hands or whatever and then once I got the transplant and I would make I did not hope for someone better after transplant I mean after those series of Third reason kind of losing your hope for site. I woke up and I immediately thought that it I'm talking about them Then I woke up and I'll steal under the effects of anesthesia I look down and my hands went from that shade of blue to pink Thinking it worked yeah It really was really you know, and I feel in a well-on which just seems I call it You know because I finally have to all these surgeries, you know something worked and I mean they told me because I was in a coma We come along to have some damage They say you know once you get to court don't expect the oxygen fat to ever be you know past night Couple months later the two mocks and I'm the first time we got a hundred Wow and yeah I mean it was amazing site, but it was it was definitely a journey going through all that when I was before the age of I do have a question for you. I see here where you had met your donors family.
Is that correct? Yes, ma'am I certainly did other than a lot of people realize about donation Whether it gives a family a sense of reasoning a lot of happens Especially with like pediatricians because no one wants to envision their kids don't happen to them But when I thought that Alan's a J father, which is his which is his name I thought father look at me and get tears in the eyes. I want tears of sadness They were tears of understanding Maybe that's what I have but I thought it's nice that it was a lot more than just donating organ It was donating life Wow that is amazing hero AJ I'm you wouldn't be able to do what you're doing today, which is studying nursing now I go into to that is it because of your journey almost? I mean I guess maybe another factor But the best experiences that I had war being around nurses that actually cared and were proficient at their job and I'd like to get back The nursing environment is a lot more than just a job now It's been there to advocate for your patients to be a person's friend and to stand up to them And also there's a book written about your adventure.
It's called Dylan's adventure You could still buy it but your aunt actually wrote that book Dylan. Yeah, it was actually on my great aunt Which I guess made a tomato but um he wrote it and the reason why she wrote it was once I needed a heart transplant She realized a lot of people weren't really aware of organ donation in the me Or organ and whenever you talk about that it's always that very bad time, you know when it comes up It's whenever almost has to lay unfortunately and and then she realized there's more need for it And no one wants to talk to their kids about hey if you pass away you want your organ donated personal no They're not gonna understand that so she wrote the book as sort of a court anyway to express organization in a very caring way It will on their level. Yeah, we always say education is key And I think her underlying messages these kids never gave up no matter how tired how frustrated they get and I can hear That with you mr. Dylan, that's awesome.
We think you're great. We wish you the best of luck and we can't wait to see what what you do next Thank you Dylan In our family support segment today Sally tackles personality Yeah, and I'm very interested in this one because when I saw this as a segment I said well to me oftentimes I've been told my personality kind of changes whether I'm in the home setting whether I'm work setting or Social whatever so what really is personality do I have multiple personalities here Sally? I like those ten. Yeah Well, you know first of all your personality remains stable over time Yeah, you may change the way that you interact with people depending on the social setting But as far as your personality, it's a characteristic pattern of thoughts feelings behaviors Something that makes you unique and some theorists well They state that by the age of three to five at the oldest your personality is pretty well set because by then you know You're like this little person who has your own ideas your likes your dislikes regardless of you know He adults may say well, they don't know anything yet, but you might be surprised when comes what you know with your own children Okay, just thinking back.
Yes, man Yeah, even though no single definition applies well we can say that personality once again is just a pattern of relatively permanent I say relatively permanent because as you said people say well, you kind of change what you do but not that personality part Okay, the unit characteristics of the personality is that it gives both consistency in individuality to that person's behavior What I mean is each of us can look at a situation as it's unfolding and we see it differently even though It's the same situation in front of us No one person is going to have the same worldview if you will of what has just unfolded or them what I might find amusing Lori goes on with funny. Yeah, absolutely or something that you may say go I have no clue what was he talking about so we're hearing all the same message But what makes up our personality is a consistency Personality is a psychological construct and what that means is one is developing as a child There are certain things that happens within the brain that happens to all of us And so these are called constructs and research also suggests that your biological needs and the processes also coming to play with personality And then of course personality not only influences how we move and respond to our own environment But it also causes us to act in certain ways It's displayed through multiple expressions not only through behavior But you can see as you're watching people to different thoughts their feelings how they aren't close to relationships or other social interactions with folks And then along with the personality as you do have personality traits and most theorists say there's basic five traits and those are extrovert neurotic Open agreeable and conscientious and as you know extrovert so usually described as being very open and gregarious And they're often viewed as a life of the party someone with an open that's yes, right? That is you sometimes And then someone if an open personality tends to be artistic in Ben Eve curious then your conscientious individuals They usually live life with a purpose and you know You see different individuals that you want you're very purposeful in what they do They're dedicated they're ambitious also and of course neurotic individuals kind of tend to be nervous worrisome They're on the edge lots of times and then your agreeable individuals are cooperative compassionate very accepting and these traits can directly affect a person's overall quality of life Let me ask you a question about the traits Is there some fluidity between them? Do you often see people from time to time kind of move more in one direction or another or is it still this is what they are?
Maybe they just might act neurotic from time to time But they really are well, yeah I think what happens is that in each individual circumstances depending on you know if your life is just going along and you're doing very well You're basically the same but if say a disaster happens you might see some neurotic behaviors come out Just due to the fact that people are trying to cope the best they possibly can and you know as we're growing up We've learned these different types of behaviors that help us cope in these type of situations So when you do see people you know all of a sudden looks like they're regressing or kids You know regress back and thumb sucking or you know Maybe somebody goes back to drinking or smoking or whatever the case may be it's because of these sort of situations that do change a little bit But basically you are who you are bottom line all right now We're educated people are popping into my brain as you were describing different folks Which was fun, but we're all surrounded by these folks from the community and here at Loba Right and from a family advocate standpoint and from our coordinate standpoint that interacts so closely in our call center with you know Individuals in these acute grieving states. I'm curious to know how that eyes in and you're going to learn more about that in our next episode Oh, yeah, good one good. He's all right. So that's coming up.
I loved it. All right. We're gonna go here on the gifted light At this point in the podcast as we do in every podcast we like to honor a hero today's hero Kelly Terrio Yeah, Lori Terry was certainly near and dear to my heart because I've become good friends with his mom and dad Julian Brian This is something that they've just written up recently about Kelly from the day Kelly was born We knew we had a very free-spirited firecracker on our hands His baby blue eyes captivated the hearts of everyone that encountered him throughout his childhood. He proved to be quite a handful 100% boy as he grew older his love for sports became apparent basketball and football were his favorite He didn't develop this amazing sense of humor and he had an infectious laugh Everyone loved to be around him because he was so funny It didn't matter what kind of mood you're in when Kelly would come around you'd immediately start laughing and smiling because of his exceptional personality He had several close friends, which he cherished He also loved listening to music with him in concerts showing off his sweet dance moves and spending times with his friends and family After graduating high school, you know the Air Force.
It was there. He followed in his father's footsteps and became a firefighter He served two tours in the Middle East Opponents arrival back into the United States. He lived in Mississippi where he was a firefighter at Columbus Air Force Base He soon came back home to South Louisiana and his friends and family couldn't have been more excited a few short years later on November 3rd 2012 at the end the age of 25 is involved in a tragic accident Our lives completely flipped upside down. We prayed until we couldn't bring anymore We pleaded with God to give us our bubble back He held on for just over 24 hours until God called him home when he was pronounced brain dead It wasn't even a question whether we would agree to donate his organs.
He was already a registered organ donor He saved countless lives in life And we knew he would want nothing else more than to save lives in death as well Knowing that a part of him lives on through others is heartwarming for us and one of the things that has gotten us through this tragedy That was beautiful We love Brian and Julie they're part of our lopa family that are all of our lopa events That's how we know about Kelly They use Kelly's story to help save more lives and we appreciate that on social media as well So they are out there doing what they set out to do pay it forward Which is amazing you can see Kelly's sweet face those blue eyes she talked about on our heroes page lopa.org I want you to check that out today and now we pause and say thank you to Kelly for the gift of life Then our question and answer segment I'm excited we always talked about this podcast being interactive and we're seeing more of that as of late And we love it But here's what came into info at lopa.org as an OR nurse I've been in the OR when the Lopa coordinator said a brief prayer our remembrance of the donor and gratitude for the gift that the donor and family are making I would like to have a copy of one of the scripts to use as an example of mindfulness in action in the OR is there someone I could speak to regarding this request and absolutely luring what this OR nurse is talking about is it actually started as a donor Time out a few years back because in each who are you have to make sure that you have a time out and discuss exactly what's being Done surgically well We've implemented a donor time out and one of our surgical coordinators Debbie Jeffries actually came to me and she was involved in one in another state Where they added a moment of silence to it. So I thought that was a great idea So we started implementing one with a donor time out to honor the hero as you guys may remember back from episode 40 when Blake talked About it for from a tissue donor standpoint And we kind of both started doing the similar things at the same time where we offer the family an opportunity to tell us a little bit About their hero and if it's something that they want us to share at that time in the award, then we will we've gotten really good feedback I think it's a one of those processes that was somewhat innovative and I think it's just the right thing to do It seems to have it perfectly and you know when we're following up and we mentioned this when we were talking with Blake The number of families who have mentioned this in our phone calls them afterwards are saying they really appreciated that opportunity to have a few Words shared and it helped them to so I love this I love it So we appreciate the question the OR nurse that's in the question We have been corresponding and making sure that she has exactly what she needs to take back to her crew So we appreciate that if you have questions, it's easy. Yep, you can contact us at info at lopa.org or call us on our hotline Yes, indeed and that number is five zero four six four eight three four seven from memory Yes, and speaking of the hotline. We do have a caller that left a message for us.
Let's listen in. Hi, I'm Monica And I'm Caroline. We are proud to be honored honor of Michael Fabio making was a fine-loving 22 year old. He died on July 5th 2010 to a tragic accident.
He was a member of Faith as I've returned to you. That was you he loved cooking Hunting fishing and being surrounded by those he loved because it has left for others We decided to honor his wishes and give lives We recently met with a group of LSU students who have adopted local and want to increase Louisiana's donor registry We're gonna look out for some pretty neat events They're planning we are so proud of these students and everyone who stepped forward to help save lives Mickey will forever be a hero and the world will be a better place knowing a part of him is still here Love me, Simonica. Love me some Caroline They have just been helping us in the community their advocates for donation just love in they are working with our LSU crew It's called Rouge Communications and they are on a campaign to increase our donor registry and increase awareness not only on campus But off campus and we'll be talking more about that but on our social media sites You can see what it is that they're doing also Monica and Caroline and honor of Mickey will be attending our Rob Lee run for life Which is November 12th so lopa.org slash events. Yes, so there's plenty of opportunity for folks to get involved And we hope that you try to do that today.
We appreciate it. We're done Another episode of the gifted life has come to a close We want to certainly thank Kit Warby and Suhinkam from Indiana donor network and their campaign that they've got going on driven to save lives That's driven the number two save lives and just the amount of people that they've been able to reach 1.3 billion people That's just outstanding with one campaign phenomenal and you know I could not expect less from some fellow who's right? I was waiting for it. It was coming Yes, but what's so incredible is that was just one guy trying to honor his brother on his own and then all these other people started jumping in That's what we say you can make a difference one person.
Yes. I love it. I love it. I love that campaign Also, we had we had Dylan of course Dylan coming on and sharing his story through that journey of his heart transplant receiving the transplant and then Paying it forward helping others as a nurse.
I mean, that's right at my heart. That's where you are I love it and then the Fazio's Monica and Caroline love them donation advocates in the Baton Rouge area and they are doing what they do to honor Mickey Fazio a hero and you can learn more about him on our heroes page lopa.org great show and we're working on the next one Yes, yeah, we always love that some more come we hope that you go out and do something You know what normally do to make life happen