The Gig Economy: The Role of Marketing and the Potential Impact

from Marketing Insights · host MHE-Greg Marshall & Mark Johnston

What is the "gig economy" anyway!? What is the role of marketing in the gig economy?How is the connection between the gig economy trend and marketing management relevant?What are some areas of future research that are needed to help organizations best cope with the rise of the gig economy?What are some of the personas for gig workers? Tune in to hear Greg Marshall and Mark Johnston of Marketing Management 3e discuss their thoughts on this hot issue, including the impact of the gig economy on the consumer experience.

Episode metadata supplied by the publisher feed · Published Dec 6, 2019

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The Gig Economy: The Role of Marketing and the Potential Impact

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