EPISODE · Aug 19, 2025 · 6 MIN

The Gig is Up

from Competitive Compass · host Anuj Shahani

The Micro‑Entrepreneur MandateThe American small business is no longer the corner shop or the family franchise.The new face is the micro‑entrepreneur.The delivery driver. The online seller. The creative freelancer. This is not a side hustle economy. This is the engine of modern entrepreneurship. Almost half of consumers now consider gig work necessary to support themselves. For struggling households, it rises to six in ten. This is no niche. This is the new mainstream of small business.Fulcrum Question: Do you see the gig worker at the margins, or at the center?

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The Gig is Up

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