The Giveaway Playbook

In this session from Commerce Roundtable Miami 2025, unlock the power of giveaways with Van Oaks, founder of Goat Media and a leading expert in using strategic campaigns to fuel brand growth and build loyal communities. Van breaks down how to design impactful giveaway campaigns that not only engage your audience but also drive real profitability. From using influencers strategically to understanding the legal side of giveaways, you’ll get a full breakdown of what works—and what doesn’t. Van also dives into the deeper value of giving back, highlighting the importance of authentic connection and purpose-driven marketing. Whether you’re a fast-growing startup or an established brand ready to level up, this episode is packed with tactical advice and real-world inspiration to supercharge your next campaign. ______ 00:00 Introduction to Giveaways for New Brands 00:13 Building a Community and Customer Loyalty 01:19 Personal Story and Experience 02:12 The Birth of the Giveaway Business 08:06 Legalities and Compliance 10:14 The Power of Influencers 14:06 Effective Content Strategies 15:31 Case Study: Successful Giveaway Campaign 16:51 Leveraging Giveaway Entries for Marketing 17:25 Subscription Brand Strategies 18:30 Optimizing Giveaway Duration 18:58 Effective Marketing Multipliers 20:49 Gamification and Landing Pages 22:40 Creative Metrics for Giveaways 25:00 Shared Sweeps and Follow-Up 26:11 Impactful Giveaway Stories 32:26 Conclusion and Contact Information ______ Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!