The Global Business of Being Understood How Language is Infrastructure with The Big Word, CEO Josh Gould

How Joshua Gould and TheBigWord Reduce Risk in Global Communication (Healthcare, Courts, Government & AI)Host Dian Griesel interviews Joshua Gould, CEO of TheBigWord, about managing multilingual business communication and why miscommunication across cultures can be costly. Gould shares how he entered the field through an early eBay cross-border example and emphasizes that translation is broader than words, including context and nonverbal nuance. He explains TheBigWord’s role as a healthcare and government contractor providing written translation and on-demand human interpretation by phone, video, or in person, supported by 10,000 interpreters across 80+ countries and integrated into systems like Epic. They discuss when AI or Google Translate is sufficient versus high-stakes situations like medicine and courts, the rising cost of AI “tokens,” and how AI will drive demand, workflow changes, and industry consolidation similar to the dot-com era.Learn More here: https://en-us.thebigword.com/Connect with Joshua Gould here: https://www.linkedin.com/in/joshuadgould/Please SUBSCRIBE! I’m Dian Griesel aka @SilverDisobedience to my hundreds of thousands of monthly blog readers. You can learn more about me here:   ⁠⁠https://diangriesel.com⁠⁠ But for starters…⁠I am a perceptionist and communication counselor.⁠ For 30 years I have helped my clients to achieve greater understanding as to how perceptions impact everything we do whether personally or professionally."Raw, truth-driven conversations with fascinating guests — from business & psychology to careers, pop culture & the B.S. in between." Expect bold questions. Unfiltered insights. A few laughs. Real growth. Subscribe & Join the Conversation.SHOW RUN: 00:00 Meet Joshua Gould01:01 Language Nuance Stories02:51 Origin of The Big Word05:23 Translation Fails and AI07:13 Healthcare Language Stakes09:43 How The Big Word Works12:42 When Humans Beat AI16:29 Integrations and Workflow17:35 Why AI Costs More22:10 AI Future and Demand25:34 Consolidation Ahead31:23 Wrap Up and Next Time