The Global Creativity Review for 2023

Welcome to our 2023 Creativity Review, where we talk about the best bits of PR creativity we saw last year.On the show today to help us review some of the best creative work are:Clare Morris, Clare Morris, associate director, PremierDon Ferguson, Don Ferguson, deputy MD, Hope & Glory PRLora Martyr, creative director, Taylor HerringTo remind the listeners of the rules - our creatives are not allowed to choose their own work! You can enjoy the video version of this episode here. This is part of our regular series of creativity reviews, so if you like what you hear, look back at the PRmoment Podcast archive on iTunes or Spotify to listen to more creative ideas.This special PRmoment Podcast about creativity is, naturally enough, bought to you in partnership with Creative Moment. You can subscribe to Creative Moment here.If you’re listening to this show and you’re inspired to shout about your creative credentials, why not enter our work into the PRmoment Awards? The PRmoment Awards 2024 are now - OPEN! The final entry deadline is on Friday, 26th January.There are some exciting changes this year; we’ve tweaked the categories, refined the entry form and launched a regional champions scheme with no additional entry fee.Do check out the PRmoment Awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment’s data and insight partners, Meltwater, for supporting the show.Here are the campaigns that made it into this 2023 creativity review:2 mins January: 1072 Bad Apples4 mins February: IKEA and Shelter6 mins March: Dove TurnYourBack7 mins March: Adidas, Wiggle and Muslim Hikers9 mins April: Jacquemus Bags on Wheels in Paris13 mins April: People Like Us Auto Correct Billboards14 mins June Netflix and Black Mirror16 mins June: Barbie, Barbie and more Barbie21 mins July: Enchanté gender equality?24 mins July: Maybelline CGI stunt27 mins September: Alzheimer’s Research UK31 mins October: Norwich City FC’s video for World Mental Health Day34 mins October: Jaffa Cakes, Bonnie Tyler and the Total Eclipse38 mins November: Doritos’ ‘crunch cancellation’ for noisy gamers