The Global Expansion of Big Dutchman with Bernd Meerpohl

In 1985, Bernd Meerpohl watched his father take a risk in purchasing a struggling farm equipment company. That company was called Big Dutchman, and today it operates in 174 countries and generates around €1.5 billion in annual sales. Bernd took over as CEO in 1992, and maintained the unwavering commitment to salesmanship, innovation, and emerging markets that's made Big Dutchman into the global behemoth they are today. Today, Bernd walks us through the pivotal moments that shaped the company's growth, from the fall of the Berlin Wall to the rise of alternative laying systems in the US, and shares his candid views on the role that data collection and AI systems will play in the future of animal agriculture.