The Global Impact of the Kraft and Heinz Merger

The announcement of the merger of Kraft and Heinz is big news for the industry as the merger creates one of the largest global food companies. The main goals of the merger for both Kraft and Heinz are to cut costs, develop cobranding opportunities and increase bargaining powers with retailers. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.