EPISODE · Sep 14, 2011 · 12 MIN
The Global Market for Beer
from Euromonitor Podcasts · host Euromonitor International
In this episode of Globalcast, Marlous Kuiper, Head of Alcoholic Drinks Research at Euromonitor, gives an overview of the global beer market, including prospects for future growth.Hear about:The reasons for slow growth in the market in 2010China's impact on the market overallThe strong performance of the lager segmentFuture prospects for the beer industryLots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.
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What this episode covers
In this episode of Globalcast, Marlous Kuiper, Head of Alcoholic Drinks Research at Euromonitor, gives an overview of the global beer market, including prospects for future growth. Hear about: The reasons for slow growth in the market in 2010China's impact on the market overallThe strong performance of the lager segmentFuture prospects for the beer industryLots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-ba...
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The Global Market for Beer
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