The Godfather of Content Marketing: Ft. Joe Pulizzi

Building a content business starts with the audience and what they want to know. Joe Pulizzi, “The Godfather of Content Marketing,” Bestselling Author, and Founder of CEX (Content Entrepreneur Expo), CMI (Content Marketing Institute), Content Marketing World, and The Tilt, helps content creators become content entrepreneurs. Joe talks with VividFront’s CEO, Lisa Perry Kovacs, about what creators need to focus on to build a viable business, what exactly a content entrepreneur is, a preview of CEX 2024, and the possibilities of audiobooks and AI.