The gold in your client forms

Your onboarding forms might be the most underrated bit of marketing research you own. This week's episode is a quick admin prompt: dig out your client questionnaires and look at what people actually say when they explain why they chose you. I share what I discovered when I did this myself (spoiler: I'd been talking about the wrong thing on my sales page), plus some easy ways to spot the patterns, from good old-fashioned highlighters to AI and word clouds. Follow me on Instagram Email: [email protected] Come join us in the free Freelance Lifestylers Facebook group Want more support? Check out the Freelance Lifestyle School courses and membership. Join the Freelance Lifestyle Discord Community: https://discord.gg/RKYkReS5Cz Order my book: The Freelance Lifestyle: Your Friendly Guide to Starting a Freelance Business