The “Golden Decade” of Multifamily & What Fueled the Boom with Reed Goossens | 77

In this episode, I sit down with Reed Goossens, founder of RSN Property Group, to break down how he went from a structural engineer in Australia to building a $900M multifamily portfolio in the U.S. Reed shares how he bought his first triplex for $38K just months after moving to the States—and how that momentum turned into leading dozens of syndications across major Sunbelt markets.We dive into what he learned from the “golden decade” of multifamily, why many investors got caught off guard in the recent downturn, and how he’s approaching today’s market with a completely different lens. From distressed deals to shifting investor expectations, this episode is a real-time look at how experienced operators adapt when the cycle changes.⸻Episode Highlights:[0:00] – Reed’s move from Australia to the U.S. and buying his first deal[3:24] – Discovering real estate through education and networking[4:41] – Overcoming early challenges like no credit score or U.S. experience[7:31] – Scaling from small rentals to large multifamily syndications[8:51] – Early deals in Texas and why the Sunbelt became the focus[10:10] – The “golden decade” of multifamily and what fueled the boom[12:06] – Why today’s distress is driven by the capital stack—not operations[14:00] – How stimulus and oversupply distorted rent growth[16:16] – Why Reed believes rents have bottomed and are stabilizing[17:38] – The long-term supply-demand imbalance in U.S. housing[19:27] – Rebuilding investor confidence after market downturns[21:06] – Resetting expectations: real estate as a long-term investment[22:27] – How technology and data have changed underwriting forever[24:51] – Shifting from agency debt to bridge debt in distressed opportunities[26:04] – Letting the market dictate your strategy—not the other way around[27:21] – Target markets: Texas, Phoenix, Carolinas, and Atlanta⸻5 Key TakeawaysMarket cycles reward operators who can adapt—not just execute.Today’s distress is largely financial, not operational.Long-term housing demand continues to outpace supply in the U.S.Investor expectations must shift back to medium- and long-term horizons.The best opportunities often come when confidence is lowest.⸻Links & Resources:RSN Property Group – https://www.rsnpropertygroup.comConnect with Reed Goossens on LinkedInMentioned Topics: Multifamily syndication, Sunbelt markets, distressed investing, capital markets cycles, bridge debt vs agency debt, investor expectations⸻If this episode helped you better understand market cycles, investor psychology, and how to adapt your strategy in today’s environment, make sure to follow, rate, review, and share the show—it helps us reach more investors looking to navigate the next phase of real estate with clarity.