The Good Ally

This one’s been a long time coming. I’m joined by the brilliant Sally Pritchett - CEO of Something Big, champion of inclusive communication, and my personal friend - for a proper, honest chat about what it really means to be a good ally. Not in theory, not in hashtags, but in actual day-to-day action. We’re talking about using your privilege, showing up when it matters, and making real impact through business. Spoiler alert: she’s got a cold, I’ve got a cold, but the energy? Still 10/10. Highlights:(96:28) Allyship is a verb, not a vibe(10:38) Use your privilege like it’s your superpower(14:53) Pro-activist: Sally’s accidental mic-drop moment(28:08) Stop defending DEI like it’s optional(50:02) The 4 C’s that actually mean something(38:19) Diversity drives profit - it’s not just niceFind out more:Stormzy McDonald’s advertB-Corps HERE.Heinz  DEI failures in their advertising HERE.Link to Something Big’s latest guide on Creating authentic, accessible and inclusive communication HERE.Links to Something BigSomething Big helps businesses create great places to work by delivering creative, effective and inclusive communication.Connect with us here:Website: https://aurorawellnessgroup.co.uk/Ngozi: https://www.linkedin.com/in/ngozi-weller-aurora/Obehi: https://www.linkedin.com/in/obehi-alofoje-psychologist-aurora/Aurora Company Profile 2025Book a Call here: https://aurorawellnessgroup.co.uk/#book-meeting