EPISODE · Jan 5, 2026 · 7 MIN
The Good And Bad Of "Cigar-Butt" Signs
from The Billboard Mastery Podcast · host Frank Rolfe
Warren Buffett’s partner Charlie Munger once criticized Berkshire Hathaway’s early focus on what he called “cigar-butt” investing. Yet it’s a philosophy that also holds true for billboard signs. In this Billboard Mastery podcast we’re going to explore what “cigar-butt” signs actually are and their advantages and disadvantages.
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This episode was published on January 5, 2026.
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