The Good, Bad, and Ugly of Building Something You Love w/ My Friend, Keri Croft.

Sometimes letting go of something is the most strategic thing you can do.In this episode, Krista opens up about the decision to close her lash and brow studio — what looked good on paper, what changed behind the scenes, and the emotional reality of walking clients and staff through a final chapter with care and integrity.Alongside Keri Croft, the conversation expands into what it really takes to build something sustainable: presence, leadership, adaptability, and the willingness to do the work nobody sees. They talk about the myth of “passive” business ownership, how quickly industries evolve, and what happens when you finally reclaim your time, mental space, and energy for the things that are truly aligned.The second half of the conversation dives into Keri’s concept of Mental Athleticism — a framework built through entrepreneurship, infertility, grief, rebuilding, and learning how to lead yourself well under pressure. Together, they unpack boundaries, environmental design, self-command, and how small daily leaks of energy quietly steal years of potential from our lives.This episode is honest, grounding, and deeply relevant for anyone navigating growth, transition, burnout, or reinvention.🎧 If this episode resonated: 🤍 Subscribe to Serenity & Fire ⭐ Leave a review to help more founders and entrepreneurs find the show 📲 Share this with someone who’s navigating a pivot or rebuilding seasonTo connect with Keri: 🎙️ Listen to The Keri Croft Show ⚡️ www.kericroft.com📲 Follow Keri on Instagram: @thekericroftshow