The Good Brand with Michael Lasky

How to create a valuable business which is attractive to an investor or buyer with attorney Michael Lasky. “Truly great companies have one thing in common: they have extraordinarily valuable brands. Regardless of size, all companies are capable of becoming far more valuable if they concentrate on brand building as a fundamental, not optional, part of their business plan,” writes Lasky. Brands can influence you much more than you might think. Be sure to join us for this show! Michael Lasky is a practicing patent and trademark attorney and founding partner of Altera Law Group and is also with Stoel Rives, a Seattle law firm. He is also an internationally recognized speaker on subject of making companies more valuable and profitable to investors or future sale and speaks four languages. In addition to his law degree, Michael has a degree in electrical engineering, is a published author of several books including his latest book, The Good Brand, a businessperson’s guide to building a brand centric company by focusing on the three rules of branding. The book is the companion to a training course called Brand Boot Camp. He also trains companies how to patent the future in a course called Disruptive Engineering™. Most companies obtain patents on what they are currently developing but fail to go for the home run: the idea which makes their company a survivor in times of great technological change. To learn more about Provocative Enlightenment Radio, go to http://www.provocativeenlightenment.com