EPISODE · Sep 26, 2025 · 13 MIN
The Google Division That Embraces Failure
from Tech News Briefing · host Tech News Briefing
Google X, the tech giant’s “moonshot factory,” is an enigmatic division that has pushed through ideas like Waymo, Alphabet’s self-driving car unit. It’s also chalked up a lot of innovations that haven’t seen the light of day. The WSJ Leadership Institute’s Wendy Bounds lifts the lid on how it builds failure into its workflow. Plus, WSJ reporter Kris Maher goes looking for a proposed-but-delayed $28 billion Intel factory site in the heart of Ohio. Katie Deighton hosts.Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Google X, the tech giant’s “moonshot factory,” is an enigmatic division that has pushed through ideas like Waymo, Alphabet’s self-driving car unit. It’s also chalked up a lot of innovations that haven’t seen the light of day. The WSJ Leadership Institute’s Wendy Bounds lifts the lid on how it builds failure into its workflow. Plus, WSJ reporter Kris Maher goes looking for a proposed-but-delayed $28 billion Intel factory site in the heart of Ohio. Katie Deighton hosts. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Google Division That Embraces Failure
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