The Google Doc That Turned Into a Global Hospitality Movement

from Suite Success: Masters of Hospitality · host Skift

On this episode of Suite Success, host Katie Cline sits down with journalist-turned-founder Samantha Shankman to explore how an eight-year obsession with farm hotels evolved into a global hospitality movement. What started as a simple Google Doc—tracking the most compelling farm stays around the world—became the foundation for something much bigger. After years reporting for Skift, Travel + Leisure, Vogue, and more, Samantha found herself drawn to a question she couldn’t shake: Why are so many visionary founders building hotels around farms—and why does it feel like the future of hospitality? That curiosity turned into a Vogue feature, a viral Instagram reel (1.1 million views and counting), and now the launch of Farm Hospitality, a curated platform spotlighting premium farm hotels and the founders behind them. This conversation is part industry trend report, part founder journey, as well as a masterclass in building something meaningful long before the world catches up. This episode is brought to you by ⁠⁠⁠⁠⁠Lodgify!⁠⁠⁠ ⁠Connect with Samantha:⁠ ⁠Samantha's LinkedIn⁠⁠⁠: https://www.linkedin.com/in/samanthashankman Samantha's Website⁠⁠⁠: https://www.samanthashankman.com/ Links: Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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This episode is 46 minutes long.

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This episode was published on February 19, 2026.

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