The government's customer experience push is a business effort too

President Biden's customer experience executive order signed in December 2021 puts technology at the center of efforts to improve how citizens obtain services from federal agencies.Which brings up these questions that are the focus of this Project 38 episode: What tech tools are best for certain efforts? How do agencies apply those tools? How do agencies go about buying them?Senior Staff Writer Ross Wilkers got some answers to those questions and more from Greg Gershman, co-founder and CEO of a digital services company looking to be a part of the citizen experience transformation.Gershman was one of the core team members responsible for fixing HealthCare.gov after its troubled launch and helped start Ad Hoc with the idea of using some of those lessons learned to improve government service delivery.