The GP Data You've Never Collected Before | Kelli Fontaine | Superclusters | S4E1

“Neutral references are worse than negative references.” – Kelli Fontaine From investing in great fund managers to data to investor relations, Kelli Fontaine is a partner at Cendana Capital, a fund of funds who’s solely focused on the best pre-seed and seed funds with over 2 billion under management and includes the likes of Forerunner, Founder Collective, Lerer Hippeau, Uncork, Susa Ventures and more. Kelli comes from the world of data, and has been a founder, marketing expert, and an advisor to founders since 2010. You can find Kelli on her socials here: X/Twitter: https://x.com/kells_bells LinkedIn: https://www.linkedin.com/in/kellitrent/ And huge thanks to this episode's sponsor, Alchemist Accelerator: https://alchemistaccelerator.com/superclusters OUTLINE: [00:00] Intro [02:11] How Kelli became a figure skater [06:59] Kelli's football fandom [08:47] Picking schools for critical thinking for children [10:55] The difference between likeability and founder-friendliness [13:35] Correcting biases as LPs [15:07] Examples of what makes GPs unique [19:53] What kinds of data was Cendana NOT measuring when Kelli joined? [21:58] What are datapoints that LPs should measure but aren't? [23:45] Startup metrics that LPs should track [26:16] Can you trust the data out there? [32:05] How does one start building a GP dataset from scratch? [37:38] Why does Cendana do 40 reference checks per fund? [39:47] Neutral references are worse than negative references [42:28] The questions Kelli asks founders when diligencing GPs [43:44] How Cendana does monthly calls with all their GPs and large LPs [47:57] How often does Cendana send investor updates? [49:13] The difference between monthly calls and taking an LPAC seat [51:19] Kelli's indelible sports moments to witness [52:37] What makes Kelli laugh? [56:14] Thank you to Alchemist Accelerator for sponsoring [57:15] If you enjoyed this episode, it would mean a lot to me if you shared it with one other friend! Follow David Zhou for more Superclusters content: For podcast show notes: https://cupofzhou.com/superclusters Follow David Zhou's blog: https://cupofzhou.com Follow Superclusters on Twitter: https://twitter.com/SuperclustersLP